About us

An awesome agency, fuelled by fearlessness.

More than a decade of building Singapore’s most-loved social pages — from Awesome Singapore to SGAG, Mediacock and beyond.

Who we are

An awesome agency, fuelled by fearlessness.

We thrive at the intersection of social media marketing, strategised campaigns and conscience-driven engagement — all in our own distinctive style. Backed by more than a decade’s worth of experience, we are fuelled by passion, limitless creativity and fearlessness.

We are on a mission to make the world a better place, and we’ll start by building your dreams with you — because this is how we build ours. Let’s crush the future together.

Trusted subcon for renowned agencies: Publicis · DDB Tribal · Happy Marketer · Industria One

Awesome beginnings

  1. 2011

    Awesome Singapore

    Founded the Facebook page — 0 → 144k followers

  2. 2012–14

    SGAG Media

    Founding team — 80k → 330k

  3. 2014

    Mediacock Singapore

    Founded — 0 → 180k followers

  4. 2016–17

    The Smart Local

    Unbranded content consultant

  5. 2016

    We Are Majulah

    Founding team

  6. 2019

    The Royal Singapore

    Founding team

  7. 2022

    Singaporing Foodie

    Facebook, IG & TikTok food platform

  8. 2022

    Xiao Hong Shu

    Social media & content marketing

  9. 2023

    Limpeh Singapore

    Started the TikTok page

Content is king

The 5 elements of awesome

No rocket science — after multiple viral posts and feedback from clients and fans, we distilled the five components every popular post shares.

01

Brand relevance

Every idea ladders back to what your brand stands for.

02

Targeted context

The right message, framed for the right audience.

03

Emotion trigger

Laughter, pride, nostalgia — feelings people share.

04

Timely launch

Riding the moment while the conversation is hot.

05

Colloquial conversation

We talk like Singaporeans, because we are.

Got a brand that deserves to be loved?